Self H24 stores: new solutions for selling unsold items
The concept of a self H24 store is attracting the attention of many entrepreneurs, but most of the possible applications remain unexplored.
Among them is the challenge of unsold inventory. Efficient inventory management is crucial to avoid economic losses: unsold inventory takes up valuable space and is in effect an unsuccessful investment. For companies in many industries, understanding consumer dynamics and adapting sales strategies is essential to maximize revenue and optimize inventory.Finding effective ways to sell unsold products therefore becomes a priority to ensure the long-term success of the store.
The application of vending technologies can become a solution to this problem: in this article we see how.
Self H24 stores: opportunities to consider
The use of self H24 dispensers opens the way for interesting business prospects, shaping up as an innovative and effective solution to address the problem of unsold goods .
Imagine that each store has a dedicated space for the automatic sale of certain products-as pharmacies, tobacconists and electronic cigarette stores already do.
This approach makes it possible to reach a wider and more diverse audience, potentially interested in special offers or discounts on excess products. Think, for example, of unsold bakery products such as brioches, breads, pizzas, etc., which are often thrown away: an
In addition, due to their continuous operation, vending machines can generate sales even during night hours or on holidays when traditional stores are closed.
Optimize product visibility
Even in self H24 mode, it is important to make sure that products are seen. A distributor with an effective display can significantly influence customers’ purchasing decisions and increase sales.
- Well-designed ‘lighting can draw attention to products. Use LED lights to highlight specific areas of the store and create a welcoming atmosphere, while directional lights can highlight new arrivals or promotional items.
- Clearly visible labels and price tags help customers quickly find what they are looking for.
- Creating thematic or seasonal areas can make the store more attractive: for example, a section devoted to summer items during the hot season or a showcase with Christmas products during the holidays can stimulate impulse purchases.
- Use technology to monitor sales and analyze which products are most popular and adjust the display accordingly, moving less popular items to more visible locations or promoting them with discounts.
So let’s talk about customer experience and how it is intertwined with salesmanship.
Pricing strategies: discounts and promotions
The attractiveness of unsold products lies in the opportunity to purchase a good quality product at an affordable price. Therefore, promotion must be carefully formulated, also based on the analysis of sales data. This allows the store to manage inventory and the surplus that is created over time in a way that still makes it profitable.
For example, product bundles can be created, combining unsold items with popular ones, or special offers can be proposed for those who use the vending machine, such as additional discounts or loyalty points, helping to build customer loyalty. In fact, the platform created by Harvin makes it possible to combine different products with each other with the possibility of including discounts or promotions.
Synergies with communication channels
Once ad hoc promotions have been created, we need to present them to the customer. This can also be done through communication channels such as social networks, newsletters and websites, and e-commerce applications with automated store pickup are not to be ruled out.
The most modern distributors provide software and interfaces that facilitate synergy with web marketing tools and enable the implementation of advanced sales strategies.
Collaborations with local businesses
One aspect to consider is the creation of partnerships with other local businesses and stores, which can bring mutual benefits in terms of economics and visibility.
For example, it may be decided to offer complementary products in each other’s stores: a grocery store might partner with a local bakery to sell their fresh products through vending machines.
These collaborations can also extend to sharing resources, such as advertising space or joint marketing campaigns, reducing costs and increasing the effectiveness of promotions.
Enabling technologies and the ability to look far ahead
As you can easily imagine, we have only begun to scratch the surface in this space: the concept of a self H24 store can decline into a variety of applications, which change depending on the industry, the products sold, the location, and the business goals of the entrepreneur.
All of this has as its main requirements the choice of modern and reliable equipment and machinery, equipped with the features necessary to configure themselves as enabling technologies and solidly support the creation of a new source of income.
